Panel 1: Trademark
Analog to AI: Using AI as a Shield Not a Sword
How to integrate generative AI to use marks in a legally sound manner like fair use and expressive use, how the USPTO can discover and stop registration of counterfeit marks on a mass scale created by AI, and how mark owners or developers can use generative AI to trackdown counterfeit marks made by humans or other AI.
Panelists:
- Bobby Ghajar, Partner, Cooley LLP
- Rosaleen Chou, Partner, Knobbe Martens
- Cam Gatta, Assistant General Counsel, Global Trademarks, Microsoft
- Ben Fernandez, Partner, WilmerHale
- Marcus Peterson, Senior Trademark, Marketing and Copyright Counsel, Oracle
Moderator: David Franklyn, Executive Director of McCarthy Institute and Professor of Practice, ASU Sandra Day O’Connor College of Law
Panel 2: AI’s Implications for In-House Counsel
An In-House Look at AI Development within a Growing Regulatory Landscape
In reaction to the “Wild West” regulatory environment surrounding artificial intelligence, panelists will delve into novel legal questions surrounding this technological frontier. How can in-house and outside counsel collaborate to advise company clients?
Panelists:
- Ian Ballon, Shareholder, Greenberg Traurig, LLP
- Sarah Ward, Senior Corporate Counsel, Microsoft
- Michael Kelly, Associate General Counsel, IP, Amazon
- Rachael Vaughn Ray, Senior Counsel, Google
- Nathan Shaeffer, Partner, IP Litigation, Orrick
Moderator: Gary Marchant, Regent’s Professor and Faculty Director, Center for Law, Science and Innovation, ASU Sandra Day O’Connor College of Law
Panel 3: Patent
Patent Busting: When is AI too Artificial?
Current cases uphold that only natural persons can be named inventors but what is the future for using AI as a tool to enhance human inventorship as well as the patenting process itself, versus using AI too heavily to qualify for human inventorship?
Panelists:
- Scott Kelly, Partner at Banner Witcoff
- Shawn Ambwani, Co-Founder, Unified Patents
- Phong Dinh, Assistant General Counsel, Microsoft
- Christian Hannon, Senior Patent Attorney, USPTO
- Matthew Sarboraria Senior Vice President, Legal & Associate General Counsel, Oracle
Moderator: Tyson Winarski, Professor of Practice, ASU Sandra Day O’Connor College of Law
Panel 4: Right of Publicity
From Vanna White to Prince: Whose Face is It Anyway?
Do we need to establish a coherent system for the right of publicity especially with the rise of deepfakes in audio and visual media and regardless, who needs to be regulated – social media companies, influencers, ordinary users, or the AI software owners?
Panelists:
- Angela Dunning, Partner, Cooley LLP
- Fabricio Vayra, Partner, Perkins Coie LLP
- Rafa Gutierrez, Senior Director, Intellectual Property, Uber
- Mehrnaz Boroumand Smith, Partner, Kilpatrick Townsend and Stockton LLP
Moderator: Jon Kappes, Teaching Associate Professor, ASU Sandra Day O’Connor College of Law
